Nestle Korea LLC (Jul. 2016 ~ Present)
Key Account Manager, Marketing & Sales Team (Coffee Business Unit)
(Business Development - Nescafe Dolce gusto capsule coffee machine)
Sales activity with retailers(KAM)
Sales communication with retailer¡¯s buyer (Shipment, Promotion, Space, Event)
Manage tax invoice closing with retailers
List of experienced account
- Emart & Electromart (2020~Present) - Direct business
- Lotte Himart (2016~Present) - Direct business
- Coupang (2019~Present) - Direct business
- Homeplus (2020~Present) - Direct business
- E-commerce (2018~Present) - Vendor business
- Emart & Electromart (2017~2018) - Direct business
- Homeplus (2016~2018) - Direct business
- Lottemart (2017~2018) - Direct business
2. Managing Sales representatives for Lotte Himart (9 people)
Set sales target and check sales progress
Support promotion & POP(with MKT) to achieve target
Train company strategy and sales skill
Mediate between the company & field people¡¯s opinion
3. Make yearly plan for each account (Integrated Customer Plan)
Plan yearly sales target based on company target
Plan business strategy based on company strategy & account¡¯s character
Plan monthly promotion & budget plan
Manage Demand Plan Accuracy (DPA)
4. Managing trading spend
Set budget for promotion, AD(Off-line shelf space fee, facade / On-line main rolling banner)
Manage trading spend % to achieve company profit target
5. Analyze market situation
Manage sales data from EDI data(Daily, Monthly, Yearly) and organize database
Analyze internal & external situation and take advantage it for increasing sales
Analyze research data (Gfk, Nielsen)
Canon Korea Consumer Imaging (Oct. 2007 ~ Jul. 2016)
Key Account Manager, Sales Team
(Direct sales and Business planning - DSLR, Mirrorless camera, Lens, Photo printer)
Build direct business with Lotte Himart
Prepare direct business and negotiate with Lotte himart HQ (Margin, Setting system)
Sales activity with Lotte himart
Manage sales representatives for Lotte Himart (5 people)
TFT member for organizing internal management system for direct business
2. Managing vendors
Set Sales target management
Set Sales strategy to achieve sales target
Cash flow management (Vendor¡¯s financial condition and receivables)
- Lotte Himart (2015~2016) - Direct business
- Ecommerce (2008~2014) - Vendor business
- Closed mall(B2E) (2013~2014) - Vendor business
- Off-line camera road shop(2008~2010) - with individual stores
- TV Homeshopping (2008~2009) - Vendor business
- Lotte department store (2008~2009) - Vendor business
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