Coleo Marketing Group
Digital Marketing & Communication
Directed a promotion group of influencers for Hanwha Friends campaign
Solely in charge of LG Display web magazine production: create three magazines and three newsletters per months
Participated in several proposals for other campaigns with team members.
In the process of planning a digital marketing promotion strategy for one of the major education companies
Marketing/Marketing Communication (Initiated Marketing performances)
Setting up the Marketing process and a procedure
As a set-up member of the company, designed and developed relevant Marketing activities
Planned and established integrated Marketing platform and procedure
Planning: yearly, monthly Marketing strategy and budget planning, promotion planning and execution, promotion expense management
Global Marketing localization
Localization: communicate, co-develop and locally execute marketing programs with the Vaillant Group Marketing Team (central) and the country manager
Report: report Korean Market trend, industry and competitors¡¯ news, sales and Marketing activities to Vaillant Central Marketing team monthly
Marketing Communication
AD: created and implemented monthly advertisement(printed & on-line media) to expose Vaillant brand
PR: executed 4~5 articles per month and distributed to the media regularly, arranged a press conference and managed agencies
Digital Marketing: planned and designed a company homepage, NAVER blog, KAKAO Story and Instagram, updated and maintained regularly with digital marketing agencies.
Product Marketing: developed and executed Marketing tools as working with vendors and technical sales team
Showroom Management: designed and executed all relevant activities for opening the showroom, managed and operated the showroom, planned and executed showroom opening events and other regular events in the showroom
Sales support: developed Marketing tools and executed marketing trainings to dealers and technical sales team in order to increase sales target
Merchandising: developed merchandising items and giveaways to raise brand awareness
Office management
Solely in charge of all kinds of administrative duties
Product Marketing Strategy & Project Management Assist
Marketing/Marketing Communication(Initiated Marketing performances)
Created and implemented enterprise marketing platform and process, developed field marketing strategy as co-operating with Sales team and refer to VOC
Implemented researches of fire market size, new products, competitors on a regular basis
Participated Fire EXPO in Daegu – the largest Fire industry specialized exhibition in Korea. Solely directed and operated the entire fair show
Generated and executed internal/external events and seminars regularly – 6 Product seminars, 8 Product exhibitions domestically in FY13
Homepage revamp include updating new features, recent news and localization of the global homepage with translated and reorganized the contents
Led communication role in the Tyco global community
Prepared marketing materials include brochures, datasheets, banners, giveaways and others
Created articles and distributed to medias – Economy Journal, Financial News, Fire Protection News
🡺 Achieved external sales 1.2M$ (FY13)
Business Strategy/Product Management
Market research for the newly developed market and competitors, business strategy planning
Analyzed and managed sales records regularly, forecasted sales and set the target
Preparation of relevant documents for a general manager to prepare VIP customer meetings, to proceed management of new projects under immediate general manager supervision
Managed sales prices of local products, imported and exported products, set production cost and proceeded after developing new products, regularly updated
Sales Coordination/Customer service
Operated a key channel to communicate with customers regarding price, sales, delivery, manufacturing, inspection and others
Analyzed and reported sales status and forecast regularly to a team manager
Managed most of documents concerning cost, margin, price, sales and others in order to support a sales team, PMs and a GM
Implemented accounting tasks such as foreign exchange refund and fiscal projects, budgeting, ERP system management regarding price and sales
Sybase Korea
CRM & Marketing Communication - Temporary substitute for maternity leave
Web Marketing & Marketing Communication
Coordinated and executed internal/external events and seminars regularly
Managed CRM program(Eloqua) with updating MQL(Marketing Qualified List)
Created and batched a newsletter and an eDM regularly
Homepage maintenance includes updating news and localization of the global contents
PR & Business administration
Clipped and distributed on-line news daily regarding the company, competitors and related industries to managers and colleagues
Stock management of promotion material such as brochure, promotion gifts and PR materials
Hettich Korea
Product Marketing & Furniture Hardware Sales
Developed new markets/Recruiting new customers
Hotel/resort: Lotte Hotel (Total Sales: $45,000. Pusan, Lotte Main Hotel, Lotte Gimpo and expanded to Lotte Business Hotel), Dongbu Alpensia Resort($35,000)
Domestic and DIY markets: introduced the company and our products to the regional distribution network, lectured about the company and products to the Association of DIY
Implemented Promotion activities for university students: lectured about the company and products to Hongik and Chunang University, and Incheon Human Resources Development Institute, and supplied items to push forward a project with Daewoo eng.
Product Marketing
Developed marketing materials for internal and external customers
Organized a Trend Show in 2009: introduced the company and products to major clients. Translated and directed the show with product managers from a headquarter
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